Real Estate Marketing
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From Boomers to Gen Y: Real Estate for the Generations
Savvy real estate professionals understand how age and season of life influence homebuyers’ preferences and purchasing power. Rather…
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Real Estate Advertising Ethics
Real estate advertising ethics is a big problem in other countries with non-regulated real estate industries. Not so…
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Understanding and Selling Real Estate to the Generations
Debbie De Grote, a full-time real estate coach and business consultant to some of the largest companies in…
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7 Steps to Drastically Improve Your Real Estate Website
In real estate, first impressions matter. According to the National Association of REALTORS, nine in 10 home buyers…
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Email Marketing Matters More Than Ever…If You Do It Well
Written by Ethan Beute. It’s become fashionable to declare the death of email. People do it every year.…
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Helping Your Clients Choose a Lender in a Hot Real Estate Market
Across the U.S., with demand being high and inventory being low, some housing markets are hotter than ever.…
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6 Mistakes that Drive Sellers to Reject Your Offer in a Hot Real Estate Market
Even in the slowest real estate markets, your client’s offer can be rejected by a seller for any…
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5 Tips for Reaching Millennial Homebuyers
The millennial generation is becoming an increasingly important part of the real estate market. According to a 2013…
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5 Real Estate New Year’s Resolutions for 2015
It’s a new year, full of new opportunities. If you’re looking to develop a new real estate skill,…
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From Green to Sold: Simple Tips for Selling an Eco-Friendly Home
With environmental concerns escalating each year, the market for eco-friendly homes has begun to flourish as well. Currently, buildings are…